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They hone in on the problems confronting their prospects then offer their products or services as solutions to the problems.


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A way that some shampoos guerillla achieved profits is by reassuring people that the shampoo cleans hair, then stressing that it solves the problem of unmanageable hair — a benefit and a solution to a problem. The real positive effects of your content marketing strategy – swarmcontent.

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After learning them, you can contact the prospect and talk about the prospect’s problems and your solutions to those nasty dilemmas.

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